Monthly Archives: January 2014

ANA’s Ad is Racist, But That’s Not the Problem

I first saw the ad two Saturdays ago when my husband and I were watching TV together. I didn’t think much of commercial until one of the men said, “Let’s change the image of Japan,” and for that brief second, I was excited. “Yes!” I thought. “Let’s do it!” But in the next second, the commercial did a 180. The camera cut to the other man (comedian BakaRhythm), who was now wearing a Cyrano nose and a yellow wig. He’s supposed to look like a hakujin — a white foreigner. My husband laughed. I said nothing.

Some people, like the Japan police of the Internet, think it isn’t racist at all, but I would disagree. The ad is racist; there’s no debating that. What’s debatable is how offensively racist it is, and as for me, it’s not even a blip on the radar. But ANA’s ad is upsetting for other reasons.

Japan sees itself as a unique country (like I talked about in my last blog post). Name your reason–because they were closed off to the world for 200 years, because Japan is supposedly the only country with four seasons–whatever it is, Japan is insistent of its uniqueness. There’s a feeling of “us versus them” within Japan, the Japanese versus the rest of the world, and this feeling is very strong. There are many stories of second-generation foreigners and how, even though they were born here, grew up here, and live here permanently, they are still considered Korean or Chinese or whatever their parents’ nationality was. Either you’re ethnically Japanese or you’re an outsider.

The ad was exciting to me because it speaks about Japan as a global player. There was no “us versus them” …until the yellow wig and big nose appeared, which was like a slap in the face. Changing the image of Japan wasn’t a serious proposal. Instead, it sent the message that Japan is no more international than it ever was. Either ANA thought foreigners wouldn’t see the commercial or they thought people wouldn’t be offended by it, and either is upsetting in its ignorance.

Edit: Hifumi Okunuki has written a great piece on this topic for the Japan Times.

Related: Reactions to the ANA Commercial, White-Face, and Racism in Japan

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Quitting Writing

My husband thinks I should quit writing for a while.

He said he thinks it makes me unhappy. He told me tonight while I was in the middle of a mini nervous breakdown that had me crying on the floor of our bedroom for a couple of hours.

I love writing. The only time writing doesn’t make me happy is when the crippling self-doubt kicks in, when everything I write sucks and I’m not getting better fast enough. I know it takes time to get good, but I don’t have time when everyone else is already good and I need to make money to pay bills.

I hate my job. I can’t get a better job because my stupid Japanese still isn’t good enough despite years of studying. And while I’m barely pulling in any money, my husband is basically supporting us both, and I feel guilty. He’s smart and very capable and works so hard, and he deserves someone stronger and more mentally stable than me, someone who can share financial burdens equally.

Since we got married, he’s used every bi-annual bonus to help pay off my student loans, and the guilt kills me.

If writing makes me unhappy, it’s only because it feels selfish.

He thinks I should quit writing and take Japanese lessons so I don’t waste my time here. But I already created a deadline for the story I’m working on. I’ve already made a goal to write every day of the year. And enrolling in Japanese classes would mean I’d have to work longer hours to pay for it.

But taking classes might be the push I need to reach a level of Japanese that will let me get a job I like, one where I can earn more. And then maybe the guilt will go away. I just hope I don’t forget about writing along the way.

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Filed under Japan, Personal, Writing